Commercial Case Mobiform

Mobiform

Mobiform is a digital platform created for a premium custom kitchen company that was growing as a startup with franchise ambitions. The product combined a public-facing website, internal CMS and CRM workflows, and a 3D kitchen editor that helped present, configure and manage custom furniture solutions in one ecosystem.

Premium Kitchens 3D Configurator CRM CMS Franchise Platform
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Main screen of the Mobiform platform for premium custom kitchens

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Main screen of the Mobiform platform for premium custom kitchens

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Website section presenting premium kitchen solutions and brand experience

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Website section presenting premium kitchen solutions and brand experience

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Interface of the Mobiform platform with product presentation and user interaction flows

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Interface of the Mobiform platform with product presentation and user interaction flows

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Mobiform business platform screen with operational and customer-facing functionality

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Mobiform business platform screen with operational and customer-facing functionality

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3D kitchen editor for configuring custom furniture layouts and design options

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3D kitchen editor for configuring custom furniture layouts and design options

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CRM and internal workflow interface for handling leads, content and product operations

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CRM and internal workflow interface for handling leads, content and product operations

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Mobiform platform screen demonstrating integrated website, CRM and product configuration experience

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Mobiform platform screen demonstrating integrated website, CRM and product configuration experience

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Challenge

What business problem was solved

The business needed a single scalable platform that could present the premium brand, support custom kitchen sales, simplify internal processes and serve as a technological foundation for future franchise growth.

Approach

How the solution was delivered

I helped build a unified digital ecosystem with a polished public website, CMS and CRM workflows, and an interactive 3D editor for kitchen configuration. The platform connected presentation, lead handling, internal operations and product customization into one coherent product.

Highlights

Key Features

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  • + Public website for presenting premium custom kitchens
  • + 3D kitchen editor for interactive product configuration
  • + CMS for content and product management
  • + CRM workflows for leads and internal communication
  • + Architecture designed for franchise scaling
  • + Multilingual user experience for broader market reach
  • + Integrated business flows for presentation, customization and operations

Outcome

Why it matters

  • Shows experience building a product ecosystem around a premium physical business
  • Demonstrates how public UX, CRM, CMS and 3D tools can work together in one platform
  • Highlights work on scalable architecture for a startup with franchise ambitions